Click on the button below to listen to this episode of The Fierce Entrepreneur Podcast…

Chi Odogwu quit a management consulting job in NYC to launch an e-commerce startup in Africa, which later failed.

He realized his business failed because of his lack of marketing knowledge, so he decided to learn marketing. Eventually, he re-assessed his position and started using his skills to help local businesses take advantage of underutilized digital marketing channels.

Along the way, he’s helped several entrepreneurs as a coach and consultant and built a small celebrity following in his region.

In this podcast episode, Chi shares the #1 mistake people make in their business marketing. We discuss why marketing is like dating – sometimes you have to get rejected. We also talk about the marketing essentials you need to get your business going.

All the processes that make you look legit aren’t necessarily what'll help you make cash in your business. Click To Tweet

In This Episode of The Fierce Entrepreneur Podcast:

  • Chi shares the #1 mistake people make in their business marketing.
  • We talk about why it’s so important to understand your audience and speak to them in the right voice.
  • We also discuss why you need to get your audience interested in what you have to say first before you try to sell them something.
  • Chi talks about his greatest challenge as an entrepreneur – staying focused.
  • We talk about how all the processes that make you look legit aren’t necessarily what will help you make cash in your business.
  • We also discuss having a big fancy website vs. having a grungy site.
  • And Chi shares the story of having to leave over 400 books behind when he moved, so he switched over to reading on a Kindle.

Chi’s Favorite Online App:

(Some of the links listed below are affiliate links, and I will receive compensation for you signing up for service using my links.)

  • Kindle App
  • Google

Mentioned in this Episode:

Reach Out to Chi:

Give Us a Rate & Review!

Thank you for listening to The Fierce Entrepreneur Podcast! I truly appreciate each and every one of you. If you have any questions or comments about the show, please feel free to leave a comment below.

If you found the information and interviews shared on this podcast helpful, please head over to iTunes to subscribe to the show and leave your honest review!

 

Want to run a successful business?
We've interviewed over 100 entrepreneurs for The Fierce Entrepreneur Podcast and they’ve all shared incredible resources. We've  compiled a list of these resources so you can find the best tools for your own business.
GET THE TOOLS
Meet entrepreneurs just like you
Take our personality quiz to listen to podcast interviews from people with your personality type.
TAKE THE QUIZ

Pin It on Pinterest